Our mission is to engage and empower Asian Americans to fight racism, increase representation, and share community resources.
We envision a society in which...
Asian Americans are treated fairly without racism, prejudice, or discrimination
We want to eradicate classic Asian-American stereotypes like the “model minority” and the “perpetual foreigner”.
Asian Americans are fully represented in politics, business, media, entertainment, legal, sports, arts, and other communities
Despite Asian Americans being under-represented in senior positions, nearly 50% of non-Asian Americans believe the opposite.
Asian Americans are appreciated for our culture, history, and contributions to society
While most Americans love our food, significantly fewer are familiar with our culture and history.
Our Motto
Activate the Asian-American community and allies to get involved.
Advocate for Asian-American rights and issues.
Elevate Asian-American leaders and culture.
Board of directors
Norman Chen
CEO, Co-founder

Norman is a healthcare entrepreneur and investor who has helped to build leading life sciences companies in both the US and Asia. With degrees from MIT and Stanford, Norman grew up on the East Coast and now lives in the SF Bay Area. He is an advisor or board member of several non-profit organizations, including The Nature Conservancy (CA), The Children’s Medical Foundation (HK/China), Marine Science Institute and Positive Coaching Alliance. In addition to being passionate about Asian-American issues, Norman loves fishing and playing basketball.

Ming Chen

Ming is the Chief Culture Officer at EF Education First, the world’s largest privately held education and travel company. Co-author of several multicultural children’s books and a graduate of both Harvard College and Harvard Business School, Ming is passionate about helping Asians in America to have as wonderful and safe childhood as she and her twin sister had growing up in New Jersey. Ming is a board member of the Keswick Foundation and board advisor to LAAUNCH.

Wah Chen

Wah co-founded and runs InSite Development, a real estate company that develops, builds, and invests in affordable housing. An alumni board member of Columbia College and graduate of The UCLA Anderson School of Business, Wah has recently developed a comprehensive therapeutic and residential campus for the homeless in Los Angeles. Wah has co-authored Escape (May 2021), a non fiction book about refugees, and is an ambassador for Sweaty Betty running and yoga brand.

Ed King
CFO, Co-founder

Ed is a financier who founded a merchant banking firm and ran M&A for Morgan Stanley and Barclays in Asia. Ed invests in emerging growth companies and provides strategic advice to startups, corporates, and financial investors. Armed with degrees from UC Berkeley and Columbia, Ed is on the board of Santa Catalina School and is excited to see Asian Americans receive the same quality education and opportunities that he was afforded growing up in the Bay Area.

David Ting
Board Secretary, Co-founder

David is a serial entrepreneur and President of Globalluxe, a lifestyle and luxury fashion company which launched brands such as Kate Spade and Diane von Furstenberg in Asia. Prior to founding Globalluxe, David worked at Gucci and American Express. Former Chair of the Hong Kong YPO chapter, Colgate and NYU graduate, and son of Shanghainese parents, David is motivated to help Asian Americans succeed in business and beyond.

Richard Ting

Richard is a Sr. Director of Product Design at Twitter and former Chief Experience Officer at R/GA, an award-winning innovation consultancy. Born in the Bronx and educated at Carnegie Mellon and NYU, Richard sat on the board of the American Institute of Graphic Arts and is currently an Executive Member of the International Academy of Digital Arts and Sciences and the 4A's CX Council. He’s a champion of social equity and loves digital design, hiphop, and sneakers.

Eric Toda
Board Director

Eric Toda is a Marketing Executive from Facebook. He has held previous marketing leadership roles at Gap Inc, Airbnb, Snapchat, and Nike. He has had work featured and awarded across the industry for combining purpose and business results. Eric is also an advisor and angel investor to disruptive startups like Yumi, Wardrobe, Upaway, Fyllo, and many others. Eric also sits on the board of directors of Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), and is a member of the Advisory Council of The Asian American Foundation.

Advisory Council
Gilbert Gee, Ph.D.
Professor, Department of Community Health Science at Fielding School of Public Health
University of California, Los Angeles
Paul Watanabe, Ph.D.
Director of the Institute for Asian American Studies, Professor of Political Science
University of Massachusetts, Boston
Our Donors
LAAUNCH is a volunteer-based, non-profit organization. Our donors allow LAAUNCH to fund the programs needed to fight anti-Asian racism, increase Asian American representation, and provide the resources needed to create a brighter future.
Wondering how you can support us?
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