Press

Check here for the latest press coverage and mentions about LAAUNCH and our initiatives.
In the news
May 18, 2021
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Mention
42% of Americans can’t name a famous Asian American — despite the vice president being one
 
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When asked to name a famous Asian American, the top response — with 42% of the vote —was “don’t know,” followed by actor Jackie Chan, who is not a U.S. citizen, in second and deceased actor and martial artist Bruce Lee in third.
May 18, 2021
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Mention
House sends anti-Asian hate crimes bill to Biden's desk
 
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The House voted 364-62 on Tuesday to pass the COVID-19 Hate Crimes Act and send it to President Biden's desk, who has said he will sign the measure into law.
May 18, 2021
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Mention
"Asians Americans feel as if they are under siege": Nearly 80% of this community say they experience racism in the U.S.
 
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A new survey says 45% of Asian American adults have experienced an incident tied to their racial or ethnic background since the COVID-19 pandemic began
May 17, 2021
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Podcast
"Podcast #228 - Asian Pacific American Heritage Month Yeah, That's Probably an Ad"
 
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David Griner and Ko Im are joined by Facebook's Global Head of Social Marketing Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently released STAATUS Index - a comprehensive assessment of attitudes and stereotypes towards Asian Americans in the U.S.
May 16, 2021
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Mention
42% In The U.S. Can't Name A Single Prominent Asian American, A Survey Finds
 
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A recent survey found that nearly 80% of Asian Americans don't feel respected and say they are discriminated against by their fellow Americans. Additionally, a significant portion of respondents of multiple races said they were unaware of an increase in hate crimes and racism against Asian Americans over the past year.
May 16, 2021
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Feature
Facing Asian American Discrimination with Resolve
 
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A new organization is breaking ground against Asian hate.
May 16, 2021
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Mention
Survey Finds Many Unaware Of Surge In Hate Crimes Against Asian Americans
 
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A first of its kind survey from the newly formed group Leading Asian Americans to Unite for Change or LAAUNCH has found that Asian Americans are still largely invisible in society, despite their contributions and history in this country.
May 15, 2021
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Mention
Amid a wave of violence against Asian-Americans, some push for more of their history in classrooms
 
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Teachers and advocacy groups have warned that Asian-American history remains largely absent in US schools. In some states legislators and school boards have slowly begun taking steps to introduce Asian-American and Pacific Islander history to schools
May 14, 2021
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Mention
Survey: More than 4 in 10 U.S. adults cannot name an Asian-American
 
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The survey, conducted by the nonprofit group Leading Asian Americans to Unite for Change, showed that of its 2,766 respondents, nearly half responded "Don't know" when asked to name prominent Asian Americans, followed by Jackie Chan at 11%, Bruce Lee at 9%
May 13, 2021
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Mention
Survey finds that 42 percent of people in U.S. can't name one Asian American
 
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“Hopefully an increased awareness about these issues will, in fact, turn the tide," the director for the Institute for Asian American Studies said.
May 12, 2021
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Mention
LinkedIn News Live with Caroline Fairchild
 
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Join us for a celebration of Asian American and Pacific Islander Heritage Month with LAAUNCH CEO Norman Chen in an honest conversation on the harmful stereotypes behind the wave of AAPI hate.
May 11, 2021
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Feature
About 1 in 4 White People Don’t See Anti-Asian Racism as a Problem, Survey Finds
 
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Nonprofit Leading Asian Americans to Unite for Change (LAAUNCH) published the finding in its first STAATUS (Social Tracking of Asian Americans in the U.S.) Index, which shows national attitudes toward Asian Americans
May 11, 2021
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Mention
Boston Public Radio Interview with Shirley Leung
 
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Shirley Leung talks about a survey from the group Leading Asian Americans to Unite for Change which found that of 2,766 American adults who were asked to name a well-known Asian American, the most common answer was “I don’t know.
May 10, 2021
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Mention
National Survey Finds Model Minority Myth Still Prevalent
 
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A new study out today found perceptions of Asian Americans are still distorted by the model minority myth and may in fact lead to violence and scapegoating against them.
May 10, 2021
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Mention
Asked in a poll to name a prominent Asian American, the top answer was ‘don’t know.’ Wake up, America
 
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“Even though we’re in the news, we’re still not top of mind for most Americans,” said Norman Chen, cofounder and chief executive of Leading Asian Americans to Unite for Change, or LAAUNCH, the nonprofit that commissioned the survey. “Asian Americans remain largely invisible in US society.”
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