Social Tracking of Asian Americans in the U.S.

A national assessment of attitudes and stereotypes towards Asian Americans, one of the first such studies in 20 years.
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Our Impact on the 2020 Presidential Election

For the 2020 Election, we worked with APIAVote.org on a digital campaign to Get Out The Vote! In critical battleground states.
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Leading Asian Americans to Unite for Change

We exist to improve the future for Asian Americans.
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Our Goals

Fight Racism

We are alarmed by the record number of hate crimes directed against Asian Americans as a result of COVID-19, geopolitical issues or any other factors. We are committed to developing innovative programs to address racism, discrimination and prejudice towards Asian Americans and other diverse groups in the US.

Increase Representation

Despite being the fastest-growing racial or ethnic group in the US with a population of over 23 million, Asian Americans lack visibility in American politics, corporations, media/culture, arts, sports, and other communities. We, along with our partners, are working to increase Asian-American voter turnout, support Asian-American leaders, and showcase Asian-American culture and influencers.

Provide Resources

We provide important data and information to both Asian American and broader communities so they will have a greater appreciation of Asian American issues, topics, cultures, and histories.
Our Work
The STAATUS Index which is, short for Social Tracking of Asian Americans in the U.S., a comprehensive, national assessment of attitudes and stereotypes towards Asian Americans.
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Looking for the 2021 Report? Click here

In critical battleground states, LAAUNCH worked with APIAVOTE.org to fund digital influencer campaigns on social media to encourage Asian Americans to vote in the 2020 election.
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In the News
Report: Anti-Asian hate crimes surge in several major U.S. cities

May 1, 2021

Asian American community battles surge in hate crimes stirred from COVID-19

Mar 16, 2021

An epidemic of hate: anti-Asian hate crimes amid coronavirus

Apr 27, 2020

Anti-Asian Racism Increases in America Amid COVID-19 | NowThis

Apr 14, 2020

Our Donors
LAAUNCH is a volunteer-based, non-profit organization. Our donors allow LAAUNCH to fund the programs needed to fight anti-Asian racism, increase Asian American representation, and provide the resources needed to create a brighter future.
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Leading Asian Americans to Unite for Change
We exist to improve the future for Asian Americans.
LAAUNCH is a non-profit organization.
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